Every customer who walks in the door can find a spot they know
Personally, I think an office mural is more about the customer remembering the visit and getting a wow moment than about the actual motif. This wall created a really eye-catching customer area, planned around the office colour scheme and aesthetics.
The idea was to picture Stockholm city so that visitors could recognize their own office, favourite restaurant or bar. That puts weight on planning the wall so the streets, buildings and areas of the city fit together and are recognizable. (It’s the most fun part.)
